PARK CITY, Utah, Sept. 19, 2012 (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL), a high growth lifestyle audio brand, today unveils its newest initiative, a headphone customization program called Edit. Providing a unique opportunity for customers to become designers, Edit enables its users to personalize Aviator headphones directly from the comfort of their own home via the Skullcandy website. With an expansive color palette that allows for thousands of unique combinations, and an easy-to-navigate interface, Skullcandy Edit culminates the final creative element to personalizing its user's music experience—all for just $199.99.
Skullcandy Edit brings a new meaning to lifestyle headphones, granting a near unlimited range of color combinations to suit even the most motley tastes. If that isn't enough to satisfy, additional interchangeable caps may be purchased to mix and match the look for $20/pair. For users that prefer to roll the dice, the option to "randomize" their Skullcandy Edit selection is also a feature.
"Skullcandy Edit embodies our goal to provide a high end, custom experience for our customers," said Brett Barlow, VP Interactive at Skullcandy. "Music is a powerful form of self-expression, and Edit extends that expression beyond music to the headphone itself. With thousands of possibilities and a unique, interactive interface, Edit provides an experience and product that will strengthen our relationships with customers and specialty retailers."
Once the simple design process is complete, Edit users are able to share their creations with family and friends via social media and view other customized Aviators in the online inspiration gallery. As the reigning brand of custom headphone production, Skullcandy provides a smooth process of concept creation to delivery, typically within 10 business days. Next year Skullcandy will expand Edit beyond Roc Nation Aviators to other headphones in our line.
For more information about Skullcandy or to check out the Edit Program, visit www.skullcandy.com/edit
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one of the world's most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.
CONTACT: Consumer Media: Leland Drummond, Azione PR 646-490-2945 Leland@azionepr.com