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Complete with Upgraded Website, Logo, and Packaging to Reflect Skullcandy Branding
PARK CITY, Utah – May 8, 2012 – Skullcandy, Inc. (Nasdaq: SKUL) a high growth performance lifestyle audio brand, today officially announced a new proprietary balance of bass, vocals, and highs to deliver true premium audio, called Supreme Sound. Skullcandy’s audio engineers and product development team continue to evolve the brand toward performance-orientated products and designs.
“Bass, vocals and highs are the three audio components that encompass the entire audio spectrum and are the foundation of the one-of-a-kind Supreme Sound experience we’ve created exclusively for Skullcandy,” said Dr. Testuro Oishi, Director of Electrical and Acoustical Engineering at Skullcandy. “With a new range of products featuring Supreme Sound, it is our goal to raise the industry standard for acoustical engineering and do so without sacrificing style or product price point.”
The new and improved product portfolio features a fresh, sleek look to the design and style of the products, as well as, improved packaging. In connection with the launch of Supreme Sound, Skullcandy’s has upgraded its website to match the new branding, as well as, provides additional content regarding the Supreme Sound Experience and its brand icons from world-renowned athletes to supermodels. The new packaging results in a more streamlined, uniform design with a distinctive white base color, prominent Supreme Sound logo and product features.
“We’re proud to officially launch Supreme Sound, as it is a true example of how Skullcandy remains committed to delivering true, premium sound to our consumers through products that perfectly blend lifestyle and audio,” said Nate Morley, VP Marketing and Creative at Skullcandy.
For more information about Skullcandy, visit www.skullcandy.com.
About Skullcandy, Inc.
Skullcandy became one of the world's most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From the award-winning, optic-inspired Roc Nation Aviator headphones to the evolutionary fitting FIX earbuds and a roster of some of the world's finest athletes, musicians and artists, Skullcandy continues to redefine world-class audio performance and style. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.
Contacts
Consumer Media:
Leland Drummond
646-490-2945
Leland@azionepr.com
Business Media:
Janet Reinhardt
646-277-1225
Janet.Reinhardt@icrinc.com
Investors:
John Rouleau
203-682-8342
John.Rouleau@icrinc.com
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